Hasbro pulls the trigger, files lawsuit against Scrabulous makers
July 25 06:05:03 AM, LA Times
Blog: The owner of Scrabble sues the developers of the popular word game played by millions of Facebook users each month, claiming copyright infringement.
...months ago when Hasbro, which owns the rights to Scrabble in North America, and Mattel, which owns the rights elsewhere, sent cease-and-desist letters to the Agarwalla brothers, who reside in India. The brothers issued a statement vowing to keep the application live.
Hasbro earlier this month introduced a beta version of its official Scrabble game on Facebook. Developed by Electronic Arts, the game is slated to be broadly available to all Facebook members sometime next month. "We want to give Scrabble fans a legitimate way to play the game," said Mark Blecher, Hasbro's general manager of digital media and gaming.
So far in the court of public opinion, players have ruled in favor of Scrabulous. While Scrabble counted 8,862 active players this morning on Facebook, Scrabulous had 512,961. Blecher said the game hasn't really begun, since Scrabble is still in beta, which means only players who have been invited can access the application.
Hasbro, through EA, has also developed Scrabble for iPhones and iPods. The game is also featured on EA's online game site, Pogo.
"Our primary goal is to give fans the chance to experience their passion in as many places as possible," Blecher said.
Anywhere but Scrabulous.
"Scrabulous looks like Scrabble, plays like Scrabble, and it sounds like Scrabble," Blecher said. "So it’s theft of intellectual property. It is just that simple. This is no different than when the recording industry considers it theft if people post songs on Napster and allow others to copy it for free."
-- Alex Pham
Image courtesy of Scrabulous
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The suit looks strong on its face. They do a nice job in the pleading of setting up the factual basis for infringement of both copyright and trademark. Interesting how Hasbro waited until after getting its on game on line - perhaps to give die hard fans of Scrabulous a place to land if they are successful in shutting the game down. It will be interesting to see if Facebook responds to the DMCA notice and what Hasbro will do if they don't take it down. Should be a fun battle to watch.
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Alex Pham covers consumer electronics and video games (no, she doesn't get to play World of Warcraft all day). She has been a business reporter for nearly two decades, writing for the Oregonian, the Washington Post, USA Today and the Boston Globe before joining the Times in 1999 at the peak of the dot.com bubble. When not chewing on SEC filings, Alex enjoys mixing up Lego bricks with her son. alex.pham @ latimes.com
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